Leading the way in the UK, an industry first.
Glasgow, UK – 25th May 2017: Clyde Property is about to radically change how properties for sale are marketed and sold. After extensive customer research, the innovative market leader has made a bold break from the norm to become the first estate agent in the UK to offer high tech, digital services as standard for each and every property they market, while still providing ‘hands-on’ personal service for every home seller, seven days a week.
By completely redesigning the marketing options offered to home sellers, Clyde Property will cement their position as the leading innovator in the Scottish property market. By listening to how, where and when their customers want to view property for sale, Clyde Property has made the ground breaking decision to become the first UK estate agent to include, as standard, a full HD Property Video and a sponsored social media campaign with video for each and every home for sale.
These fantastic marketing opportunities will be included for every customer, irrespective of the property value, location or circumstances of the sale. These new marketing channels will be included in addition to the top of the range of classic marketing materials the Clyde Property team has developed and successfully used over the last 30 years.
From the humble “For Sale” board, to cutting edge sponsored social media targeting for every property for sale, from the classic floor plans to the HD videos for every home, the new offering from Clyde Property is set to re-establish the way owners sell their homes and bring it well into the 21st century, with quite simply the best possible property marketing available today.
This revolutionary step for a UK agent simply cannot be underestimated and it is no coincidence that Clyde Property are launching this at time when the property market requires it and customers expect it.
Rightmove, the UKs most viewed property portal, recently asked customers to break down an agents fee by the value they attached to different components. Property marketing was valued at 49% yet the majority of agent still offer an out dated and rudimentary marketing package that has not changed greatly in the 17 years online property portals have been in existence for. On the other hand, the advancement of technology in the same period is simply staggering. It is Clyde Property’s view that agents owe it to their customers to provide more, particularly when a property only has one chance to make a first impression on the open market.
Clyde Property have been carefully researched and planned to encompass the most refined and efficient marketing tools as well as the tried and tested solutions that have served their clients well for the last three decades.
From June 2017, Clyde Property will launch their three new marketing packages. All packages include an HD video presentation (of minimum 30 seconds), targeted social media campaign, detailed floorplans and professional photography, a professionally designed sales brochure, a listing on Clyde Property’s website as well as top property portals and so much more.
Gary Thomson, Managing Director at Clyde Property says: “At Clyde we have always tried to enhance the customer experience, and to find new technologically advanced ways to reach more buyers. Recently, video marketing and social media have time and time again proven to be key factors in achieving the most successful results for clients.”
“These new marketing packs revolutionise the relationship between Clyde and our clients, combining the best of the personal traditional high street estate agency experience with the latest, cutting edge technology to create an absolutely unique offering for the UK market to all our clients.”
“We have been trialling video for the past year and quickly realised that homes with video attract noticeably more interested parties. Our properties with videos have on average attracted 6 times more views than property without. In short, video attracts greater interest and will undoubtedly drive more buyers to each property quicker. Every home we list from the 1st of June will now have an HD property video as standard, regardless of price, size or location.”
The redesigned marketing packages further position Clyde Property as Scotland’s most advanced and innovative estate agents who are set to lead the market from the front and change the way Scottish estate agencies do business now, and in the future.
About Clyde Property
Clyde Property is a leading independent, multiple award winning estate and letting agent with 30 years’ experience in selling and letting property in Scotland. With 11 branches across Central Scotland, Clyde Property turns local expert property knowledge into more value for their clients – be it sellers, buyers, investors or renters. For further information and details, contact Fiona Hindshaw at Clyde Property’s Head Office – 0141 581 2608.